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Best live chat software for small business

tawk.to, Freshchat, HubSpot Live Chat, Crisp, Smartsupp, Tidio and LiveChat compared on what a small team pays for two, five and ten agents.

By the live-chat.reviews teamPublished 18 September 2026Updated 18 September 2026Prices and limits verified 18 September 2026

For a small business, the entry price matters less than what it becomes when the second and fifth person start answering chats. Per-seat plans multiply with every hire, per-workspace plans include a block of seats for one price, and free plans cap seats or conversations.

This list keeps to products a small team can buy self-serve at a published price. The worked examples below cost each one for two, five and ten agents, and per-seat vs per-workspace pricing explains the arithmetic.

Quick picks

  • Spend nothing: tawk.to — The free core documents unlimited agents and conversations; you pay only for add-ons.
  • Flat team price: Crisp — Essentials covers 10 seats for US$95 a month, with unlimited conversations.
  • Already on HubSpot: HubSpot Live Chat — Free for 2 users; Starter lists at US$20 per seat a month.
  • Small online shop: Smartsupp — Expert includes 5 operators for €99 a month, plus major store integrations.

The ranking

1

tawk.to

Budget teams wanting unlimited free agents8.8
Paid plans from
Free
Pricing model
Free, with paid add-ons
Free plan
Yes — Free
EU data hosting
No

tawk.to is a US-based live chat, ticketing and knowledge base platform whose core product is free with unlimited agents, conversations and chat history. The vendor earns from optional add-ons bought per property (roughly one website or brand), such as branding removal, AI Assist credits and hired human agents. tawk.to suits small businesses and solo operators who want real support on a free plan and can accept US data hosting.

tawk.to suits a small team on no budget because the fifth or tenth agent costs nothing on its free core; branding removal is sold separately at US$39 a month per property on monthly billing.

The catch: Data is stored only in the United States, and removing the Powered by tawk.to badge costs US$39 a month billed monthly per property according to the help centre, while the marketing pages say US$29.

Read the review · Pricing explained · Alternatives

2

Freshchat

Teams wanting many agents on a free plan8.1
Paid plans from
US$19 per seat per month, billed annually
Pricing model
Seats plus AI usage
Free plan
Yes — Free
EU data hosting
Yes

Freshchat is Freshworks' live chat and messaging product, with a Free plan for up to 10 agents and paid plans billed per agent from US$19 a month on annual billing. Its Freddy AI Agent is sold in packs of 100 sessions for US$49, available from the entry paid plan. It suits small and mid-sized teams that want several people on chat for free and may later move up to Freshworks' helpdesk.

Freshchat's Free plan already covers up to 10 agents, and its Growth plan costs US$23 per agent a month on monthly billing when you need a documented plan.

The catch: Freddy AI Agent is billed per 24-hour session whether or not the question gets resolved, and rule-based bot flows and builder previews draw from the same session pool.

Read the review · Pricing explained

3

HubSpot Live Chat

Two-person teams already on HubSpot CRM7.7
Paid plans from
US$20 per seat per month, billed monthly
Pricing model
Seats plus AI usage
Free plan
Yes — Free tools
EU data hosting
Yes

HubSpot Live Chat is the chat widget and shared inbox that come with HubSpot's free CRM, for up to 2 users at no charge. Removing the HubSpot branding, routing chats and adding the AI customer agent all require paid Service Hub seats, billed per seat, with the agent's resolutions billed in HubSpot Credits on top. It suits small teams that already use, or plan to use, HubSpot as their CRM.

HubSpot Live Chat lets two people chat for free, and Service Hub Starter lists at US$20 per seat a month, with lower new-customer offers shown on other HubSpot pages.

The catch: The widget keeps HubSpot's branding until you buy a paid seat, and HubSpot's own pages list three different Starter prices: US$7, US$10 and US$20 a seat a month.

Read the review · Pricing explained

4

Crisp

Teams wanting flat pricing and EU hosting7.2
Paid plans from
US$45 per workspace per month, billed monthly
Pricing model
Per workspace
Free plan
Yes — Free
EU data hosting
Yes

Crisp is a French customer support suite (shared inbox, chat widget, CRM, knowledge base) that charges a flat monthly price per workspace with a fixed number of seats and no conversation cap. Paid plans run from Mini at US$45 a month for 4 seats to Plus at US$295 for 20, and the Hugo AI agent is metered through included USD credits. Crisp suits small and growing teams that want a predictable bill, many channels and data held in the EU.

Crisp prices per workspace, so a team of five moves from Mini (4 seats) to Essentials, which costs US$95 a month for up to 10 seats.

The catch: The Crisp watermark stays on every plan below Plus at US$295 a month, and the Free plan has no full conversation history and caps you at 100 customer profiles.

Read the review · Pricing explained

5

Smartsupp

Small online stores with up to three people6.7
Paid plans from
€14 per workspace per month, billed annually
Pricing model
Per workspace
Free plan
Yes — Free
EU data hosting
Not documented

Smartsupp is a live chat, WhatsApp and Messenger inbox from Brno, Czechia, sold per workspace: Solo covers 1 operator, Plus 3 and Expert 5. Its Mira AI Agent is an add-on billed in blocks of 100 conversations a month, and prices are published in EUR, USD, CZK and PLN. The "Powered by Smartsupp" logo stays on the widget on every plan, paid ones included.

Smartsupp's Plus plan covers 3 operators for €30 a month and Expert covers 5 for €99, both billed monthly in euros.

The catch: The "Powered by Smartsupp" branding cannot be removed or hidden on any plan, including Expert and Enterprise.

Read the review · Pricing explained

6

Tidio

Small teams with low, predictable chat volume6.1
Paid plans from
US$24.17 per workspace per month, billed annually
Pricing model
Tiers by conversation volume
Free plan
Yes — Free
EU data hosting
Yes

Tidio is a Polish live chat and help desk suite that sells three separately metered quotas: human-handled conversations, Lyro AI Agent conversations and Flows chatbot visitors. Every self-serve plan, including Free, includes 10 seats, so the bill grows with conversation volume rather than headcount, from US$29 a month billed monthly on Starter. Tidio suits small shops and support teams with several people but modest, predictable chat volume.

Tidio includes 10 seats on every self-serve plan, so a small team pays for conversation volume instead of people, from US$29 a month for Starter.

The catch: The Free plan covers only 50 human-handled conversations a month, and at the limit agents can neither see nor answer new messages until the quota resets or the plan is upgraded.

Read the review · Pricing explained · Alternatives

7

LiveChat

Established teams with budget per agent5.5
Paid plans from
US$19 per seat per month, billed annually
Pricing model
Per seat
Free plan
No free plan · 14-day trial
EU data hosting
Yes

LiveChat is a paid live chat and messaging platform from Text, a Polish company, billed per agent account from US$19 a month on annual billing or US$25 billed monthly. There is no free plan, only a 14-day trial, and the autonomous AI Agent is sold in Text and ChatBot.com plans rather than in classic LiveChat plans. LiveChat suits established sales and support teams that want wide channel coverage and can afford a price that rises with every seat.

LiveChat is here for small teams that want broad channel and integration coverage, but every agent is billed: Team costs US$59 per seat a month on monthly billing.

The catch: LiveChat has no free plan and Starter holds a single user, so any team of two or more pays the Team rate of US$59 per person a month billed monthly, or US$49 billed annually.

Read the review · Pricing explained · Alternatives

Comparison table

ProductScorePricing modelPaid plans fromFree planAI chatbotEU data hostingBest for
tawk.to8.8Free, with paid add-onsFreeYes — FreeAI Assist — billed per creditNoBudget teams wanting unlimited free agents
Freshchat8.1Seats plus AI usageUS$19 per seat per month, billed annuallyYes — FreeFreddy AI Agent — billed per sessionYesTeams wanting many agents on a free plan
HubSpot Live Chat7.7Seats plus AI usageUS$20 per seat per month, billed monthlyYes — Free toolsCustomer agent — billed per resolutionYesTwo-person teams already on HubSpot CRM
Crisp7.2Per workspaceUS$45 per workspace per month, billed monthlyYes — FreeHugo — billed per creditYesTeams wanting flat pricing and EU hosting
Smartsupp6.7Per workspace€14 per workspace per month, billed annuallyYes — FreeMira AI Agent — billed per conversationNot documentedSmall online stores with up to three people
Tidio6.1Tiers by conversation volumeUS$24.17 per workspace per month, billed annuallyYes — FreeLyro AI Agent — billed per conversationYesSmall teams with low, predictable chat volume
LiveChat5.5Per seatUS$19 per seat per month, billed annuallyNo free plan · 14-day trialAI Agent (sold in Text and ChatBot.com plans) — billed per resolutionYesEstablished teams with budget per agent

Free-plan audit

ProductFree seatsConversationsChat historyRemove brandingAI on the free planBeyond website chat
tawk.toUnlimitedUnlimitedUnlimitedPaid add-on100 / monthYes
Freshchat10Not documentedNot documentedNoNoYes
HubSpot Live Chat2UnlimitedNot documentedNoNoYes
Crisp2UnlimitedNot documentedNoNoChat only
Smartsupp125 / month14 daysNo10, one-offYes
Tidio1050 / monthNot documentedNo50, one-offYes
LiveChatNo free plan · 14-day trial
Read from each vendor's pricing and help pages on the verification date shown on this page. We have not installed these plans. "Not documented" means the vendor does not say.

Free-plan audit: does your team fit a free live chat plan?

What it costs at 2, 5 and 10 seats

Product2 seats · 100 conversations a month5 seats · 500 conversations a month10 seats · 2,000 conversations a month
tawk.toFree (Free)Free (Free)Free (Free)
FreshchatFree (Free) if the undocumented conversations limit allows; otherwise US$46 a month (Growth)Free (Free) if the undocumented conversations limit allows; otherwise US$115 a month (Growth)Free (Free) if the undocumented conversations limit allows; otherwise US$230 a month (Growth)
HubSpot Live ChatFree (Free tools)US$100 a month (Service Hub Starter)US$200 a month (Service Hub Starter)
CrispFree (Free)US$95 a month (Essentials)US$95 a month (Essentials)
Smartsupp€30 a month (Plus)€99 a month (Expert)€244 a month (Expert)
TidioUS$29 a month (Starter)US$129 a month (Growth)US$349 a month (Growth)
LiveChatUS$118 a month (Team)US$295 a month (Team)US$590 a month (Team)
List prices in the vendor's own currency, billed monthly where the vendor offers it, otherwise the annual-billing rate. AI usage, taxes and discounts are not included.

How to choose

If you are two people, every free plan on this list except Smartsupp's has room for both of you. The difference is conversations: Tidio's Free plan stops at 50 a month, while tawk.to, Crisp and HubSpot Live Chat describe free conversations as unlimited.

If you are five people, compare a flat workspace price against five seats. Crisp Essentials (US$95 a month) and Smartsupp Expert (€99 a month) are one price for the team; HubSpot Starter at US$20, Freshchat Growth at US$23 and LiveChat Team at US$59 are charged per person.

If your team is large but your chat volume is low, Tidio's 10 included seats take seat count out of the price; you pay by conversation tier instead, and the Growth tiers run from 250 to 2,000 conversations a month.

If you are not sure you need to pay at all, start on tawk.to, and read tawk.to vs Tidio or Tidio vs Crisp before you commit to a paid plan.

Verdict

tawk.to is the default for a small business that wants to spend nothing as it hires, because agents are free on its core plan. Ignore it if your chat data must be hosted in the EU; Crisp hosts in the EU on every plan and charges a flat US$95 a month for up to 10 seats on Essentials.

For buyers in the United Kingdom

Under PECR regulation 6, as replaced on 5 February 2026, a chat widget must not store or read anything on a visitor's device without consent unless a listed exception applies, and none of the exceptions names live chat. The practical reading is to load the widget's non-essential cookies and local storage only after consent, or when the visitor clicks to open the chat. If the vendor is in the US, the UK-US data bridge covers the transfer only when the vendor's Data Privacy Framework certification includes the UK Extension; otherwise you need the IDTA or the UK Addendum. This is general information, not legal advice.

UK GDPR then governs the conversation itself. Tell visitors who receives the transcript and how long you keep it at the pre-chat form, not only in the footer, sign a written processor contract with the chat vendor, and set a retention period for transcripts. The order that commenced the new PECR rules also commenced new ICO enforcement powers on 5 February 2026; a law firm reports the maximum PECR fine is now £17.5 million or 4% of global annual turnover, a figure the ICO's own enforcement page had not yet confirmed on 18 September 2026.

A vendor's "EU data residency" is not UK residency. Of the products in our catalogue, only Zendesk documents a UK hosting region, available on Suite Professional and above; the rest document EU, EEA, German or US hosting, which we compare in EU-hosted live chat. The UK has no statute that makes you label a chatbot, but transparency duties still apply, and the EU AI Act's disclosure rule reaches bots that serve visitors in the EU.

Live chat, privacy and the law in the United Kingdom

Frequently asked questions

What is the cheapest live chat for a team of five?

tawk.to costs nothing for five agents on its free core. Among paid plans, Crisp Essentials and Smartsupp Expert cover five people at one flat price; the worked examples on this page show every total, in each vendor's currency.

Is per-seat pricing bad for small teams?

Not always. Per-seat pricing is cheap for a single agent: LiveChat Starter costs US$25 a month for its one user on monthly billing. It gets expensive as you add people, because every seat is billed. See LiveChat vs Tidio.

Does a small business need an AI chatbot?

Not to start. Most free plans here include no AI answers, and each vendor bills AI separately in its own unit. The live chat with AI chatbot list compares those units.

Why is Intercom not on this list?

Intercom has no free plan, bills every seat (Essential is US$39 a month on monthly billing) and charges Fin AI Agent outcomes on top, so this list leaves it out. See Intercom alternatives.

Keep reading

Sources

  1. tawk.to pricing tawk.to · 18 September 2026
  2. tawk.to add-ons tawk.to · 18 September 2026
  3. Add-on pricing and key features tawk.to · 18 September 2026
  4. Why is tawk.to free? tawk.to · 18 September 2026
  5. tawk.to live chat tawk.to · 18 September 2026
  6. How to manage billing for AI Assist tawk.to · 18 September 2026
  7. How to add message credits (overages) to your AI Assist plan tawk.to · 18 September 2026
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  87. LiveChat pricing Text · 18 September 2026
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  89. ChatBot.com pricing Text · 18 September 2026
  90. Pay-per-agent pricing model Text · 18 September 2026
  91. LiveChat subscription policy Text · 18 September 2026
  92. Data storage policy Text · 18 September 2026
  93. Data Processing Addendum Text · 18 September 2026
  94. List of sub-processors Text · 18 September 2026
  95. How to change the chat widget language Text · 18 September 2026
  96. LiveChat Marketplace Text · 18 September 2026
  97. LiveChat features Text · 18 September 2026

This page was researched and drafted with AI assistance from the sources listed on it. We have not installed or tested these products ourselves. Method: How we review