Pricing

HubSpot Live Chat pricing explained

HubSpot Live Chat's published prices, what the free plan covers, how AI usage is billed, and worked examples for teams of 2, 5 and 10.

By the live-chat.reviews teamPublished September 18, 2026Updated September 18, 2026Prices and limits verified September 18, 2026

HubSpot Live Chat is free for up to 2 users; after that, every person who answers chats needs a paid Service Hub seat. HubSpot's own pages disagree on what the entry seat costs: the pricing page and HubSpot's blog say Service Hub Starter "starts at" $7 a seat a month billed annually, the Service Hub product page shows $10 struck against $20 as a limited-time offer for new customers, and the legal Product & Services Catalog lists $20 a seat a month. We could not verify whether the lowest figure requires annual prepayment or only lasts for a first term, so every cost figure on this site uses the $20 list price. On that basis a team of 2 fits the free edition if it can live with the branding, a team of 5 pays five times the Starter list price, and a team of 10 pays ten times it. Service Hub Professional costs $100 a seat billed monthly or $90 billed annually, plus the $1,500 one-off onboarding fee, and Enterprise is $150 a seat billed annually plus $3,500 onboarding; see how per-seat and per-workspace pricing compare.

Paid plans from
$20 per seat per month, billed monthly
Pricing model
Seats plus AI usage
Free plan
Yes — Free tools
EU data hosting
Yes

Published prices

PlanPriceSource
Service Hub Starter (list price)$20 per seat per month, billed monthlySource
Service Hub Starter (new-customer offer)$7 per seat per month, billed annuallySource
Service Hub Professional$90 per seat per month, billed annuallySource
Service Hub Professional$100 per seat per month, billed monthlySource
Professional Onboarding (one-off, required)$1,500Source
Service Hub Enterprise$150 per seat per month, billed annuallySource
Enterprise Onboarding (one-off, required)$3,500Source
Customer agent (Professional, Enterprise)$0.50 per resolutionSource
HubSpot Credits, pay-as-you-go$0.01 per creditSource
Verified against the vendor's pages: 2026-09-18 · Prices published in: USD

What it costs at 2, 5 and 10 seats

The cheapest published route on HubSpot Live Chat for three team sizes, from list prices. It is the same arithmetic as the free-plan audit tool; your bill may differ.

Product2 seats · 100 conversations a month5 seats · 500 conversations a month10 seats · 2,000 conversations a month
HubSpot Live ChatFree (Free tools)$100 a month (Service Hub Starter)$200 a month (Service Hub Starter)
List prices in the vendor's own currency, billed monthly where the vendor offers it, otherwise the annual-billing rate. AI usage, taxes and discounts are not included.

The arithmetic uses HubSpot's $20 Starter list price from its Product & Services Catalog, not the $7 or $10 new-customer offers, and leaves out one-off onboarding fees and HubSpot Credits.

What the free plan allows

Free planFree planSource
Free seats2 — cappedSource
ConversationsUnlimited — no practical limitSource
Chat historyNot documented — the vendor does not document this
Remove brandingNo — blocked or missingSource
AI on the free planNo — blocked or missingSource
Beyond website chatYes — no practical limitSource

HubSpot's Free tools edition documents 2 users, live chat with HubSpot branding, 1 shared inbox, 3 canned snippets, 10 dashboards of up to 50 reports each, and team email and Facebook Messenger in the inbox. It stops at 1,000 contacts per account, a limit in HubSpot's Product & Services Catalog that matters more than any chat cap, since no conversation cap is published. Chatbots on the free edition are limited to ticket creation, lead qualification and meeting booking, with no custom branching, and there is no AI agent. Automatic routing is not available, because HubSpot routes chats only to users with a paid seat. HubSpot does not document how long chat history is kept on the free edition. A 14-day Service Hub trial lets you try the paid features before paying.

How the AI is billed

HubSpot bills its customer agent per resolved conversation: 50 HubSpot Credits each, which HubSpot's agent page prices at $0.50. HubSpot's knowledge base counts a conversation as resolved when the agent sent at least one reply that shared a content source or performed an action, and the visitor did not trigger a qualifying handoff to a human within 72 hours of their last message; marking a lead as qualified or not qualified is also billed as a resolution, immediately. The catch is in the handoff rule: a visitor who simply goes quiet still counts as resolved, and a takeover by your own team, including assignment through a workflow, is not a qualifying handoff, so that conversation is billed too. The agent requires Service Hub Professional, which includes 3,000 credits a month, about 60 resolutions; credits reset monthly and do not roll over. Beyond that, the catalog charges $0.01 per credit pay-as-you-go, invoiced in blocks of 10, or $10 per pack of 1,000 credits, while the pricing page quotes $9 per pack when paid annually. Voice, in beta, costs $0.50 a minute. HubSpot claims a 70% average resolution rate; that is the vendor's figure. Our guide to how vendors bill for AI compares this unit with others. Source

Free-plan audit: does your team fit a free live chat plan? · Per-seat vs per-workspace pricing: what your team size does to the bill · How live chat vendors bill for AI

Sources

  1. Shopify integration HubSpot · September 18, 2026
  2. WordPress plugin HubSpot · September 18, 2026
  3. Service Hub pricing HubSpot · September 18, 2026
  4. Service Hub Preise (hubspot.de) HubSpot · September 18, 2026
  5. HubSpot Product & Services Catalog HubSpot · September 18, 2026
  6. Service Hub pricing (HubSpot blog) HubSpot · September 18, 2026
  7. Service Hub product page HubSpot · September 18, 2026
  8. HubSpot live chat HubSpot · September 18, 2026
  9. AI customer service agent HubSpot · September 18, 2026
  10. Understand the customer agent HubSpot · September 18, 2026
  11. HubSpot cloud infrastructure and data hosting FAQ HubSpot · September 18, 2026
  12. HubSpot security HubSpot · September 18, 2026
  13. Create and customize a mobile chatflow HubSpot · September 18, 2026
  14. Our story HubSpot · September 18, 2026

This page was researched and drafted with AI assistance from the sources listed on it. We have not installed or tested these products ourselves. Method: How we review